Euglena GENKI Program

Euglena GENKI Program

Euglena GENKI program

Customers' thoughts toward solving nutritional problems
Through cookies with Euglena
For children in Bangladesh

The People's Republic of Bangladesh is a low- and middle-income country * 1 with a population of approximately 160 million, located in South Asia (eastern side of India). One of the problems facing Bangladesh is the nutritional problems of children. In Bangladesh, half of children under the age of 5 are anemic * 2, and vitamins A, B12, iron, zinc, etc. tend to be deficient, and 36% of children under the age of 5 or about 5.5 million grow. I am in a state of failure * 3.

Our founded when President Izumo visited Bangladesh when he was a student and witnessed children who were malnourished due to lack of necessary nutrients. "I want to find a nutrient source that allows them to live a healthy life." ... With that in mind, Izumo, who returned to Japan, met Euglena a microalgae with abundant nutrients in a well-balanced manner (Japanese name: Euglena). )was.

Euglena Euglena GENKI Program" in April 2014 with the aim of solving nutritional problems for children in Bangladesh, which is the land of this founding philosophy.

  • * 1 Data for Lower middle income, Bangladesh (World Bank)
  • * 2 BANGLADESH National Anemia Profile (2015), Khan et al. (2016)
  • * 3 WFP Bangladesh Country Brief December 2017

Part of the sales from customers
For children in Bangladesh
Delivering nutritious Euglena

The Euglena Euglena containing cookies, which are rich in nutrients, to children in Bangladesh free of charge. Six Euglena cookies for one meal distributed by the program. This single meal can provide Bangladeshi children with a day's worth of nutrients that are particularly deficient.

The activities of the "Euglena GENKI Program" are operated by allocating a part of the sales when purchasing the products covered by the program as a sponsorship fund. *Four.. The products covered by the program are Euglena Co., Ltd. and Euglena Group companies All products (food, cosmetics, etc.) *Five, And designated products of partner companies * 6 is. By purchasing these products, customers can Euglena GENKI Program" and support activities aimed at improving the nutrition of children in Bangladesh.

  • Target product logo * 7
  • Customers
    Purchase the target product
  • Euglena
    Manufacture cookies
  • Bangladesh
    Distributed to children
  • * 4 In addition, since September 2017, local NGOs and school staff have been supporting 4 yen per bag Euglena
  • *5ユーグレナ社の連結売上高に比例して協賛金を拠出しております。
  • * 6 A sponsorship of 10 yen per product is provided for each product with the program logo.
  • * 7 All Euglena Group products are eligible for the program regardless of whether or not the logo is printed.

* The information in the video is the information at the time of video production (2019).

History of the Euglena

13474750

2022年4月末現在

Since the start of the "Euglena GENKI Program" in April 2014, the scale of activities has been expanding with the support of many customers. Euglena was distributed to about 10,000 children at 66 schools on average 5 days a week, and the total number of distributions exceeded 10 million meals.

Cookies per day
Number of students distributed (persons)
2021年12月末時点
Cumulative cookies
Number of distributions (10,000 meals)
2021年12月末時点
  • GENKIプログラムは2014年4月に開始したため、ユーグレナクッキーの配布数の集計期間は毎年4月~翌年3月の1年間で運用してきました。しかし、2019年度分より当社の会計年度にあわせ、配布数の集計期間を前年10月~当年9月の1年間に変更しております。
  • 2021年8月26日付で決算期(事業年度の末日)を毎年9月30日から12月31日に変更するための定款一部変更を 行っており、決算期変更の経過期間となる当期は2020年10月1日から2021年12月31日までの15カ月間の変則決 算となります。そのため、GENKIプログラムも2020年10月1日から2021年12月31日までの活動期となります。
  • 2021年度は、新型コロナウイルス感染症によるロックダウン(都市封鎖)の影響で学校が約1年半休校になったため、1日当たりクッキー配布生徒数が大きく減少しています

In addition to distributing cookies, we also carry out the following activities to improve children's nutrition.

Food education

Nutrients contained in Euglena
Explain the purpose of daily intake

Hygiene education

Explain how to wash your hands properly

The main changes since the start of the program are as follows.

  • April 2014

    Started the program with 3 partner companies

    Free distribution of Euglena cookies to 5 elementary schools in Dhaka and about 2,000 children living in slums
    Antenna, Epora * 8, Euglena Art * 8 3 companies participate in the program as partner companies

  • October 2014

    New partner companies join

    Socié World joins the program

  • April 2016

    Start of blood test / body measurement

    Started blood test and body measurement to measure the effect of the program

  • September 2017

    Expanding local partners

    Started an operation model in which local NGOs and elementary schools who agreed with the activities of the program supported 4 yen per bag of cookies.

  • December 2017

    Food assistance to Rohingya refugees

    Distribute 200,000 Euglena cookies to Rohingya refugees
    Started expanding the program to the suburbs of Dhaka

  • April 2019

    Expanded program target products on the occasion of the 5th anniversary

    Expanded target products to Euglena Group products

  • New partner companies join

    Marusan Health Service Co., Ltd. joins the program

  • June 2020

    New partner companies join

    株式会社BICホールディングスが新たにプログラムに参加

  • July 2020

    New partner companies join

    Techno Eight Co., Ltd. joins the program

  • February 2021

    New partner companies join

    Next Meats Co., Ltd. joins the program

  • 2022年1月

    New partner companies join

    株式会社ナチュラリープラス、UNIVA Marketing Limited、有限会社メンオ―サービスシステムズが新たにプログラムに参加

  • 2022年6月

    New partner companies join

    一般社団法人 山田家、株式会社アプライズが新たにプログラムに参加

  • * 8 Currently participating in the program as a member of the Euglena

Euglena GENKI Program Activity Report

We report monthly on our activities in Bangladesh. Please read it.

View the report list

Euglena GENKI Program Participating Companies

  • Euglena Co., Ltd. (Operating entity)
    And Euglena Group companies

    The program was launched in April 2014 and is currently operated with Euglena Initially targeted products were "Euglena Green Juice", "Euglena Plus", etc., and currently all group products are targeted for sponsorship of the program.
    Epora and Euglena Art have been in the program since the beginning of 2014.

  • Antenna Co., Ltd.

    Expanded supplements such as "Biozyme" containing Euglena Participated in the program from the beginning in April 2014.

  • Socié World Co., Ltd.

    Developed the skin care series "euga" jointly developed with Euglena Participated in the program from October 2014.

  • Marusan Health Service Co., Ltd.

    Euglena containing supplements "Euglena hybrid active EX (180 grain)" deployment. Participated in the program from April 2019.

  • BIC Holdings Co., Ltd.

    Euglena x lactic acid bacteria supplement "GREEN POT-KEY SUPPLI-" etc. are developed on the site "beauty my lab online" that sincerely proposes "I want to be healthy and beautiful". Participated in the program from June 2020.

  • Techno Eight Co., Ltd.

    A beauty maker with the concept of Rojas. Euglena x lactic acid bacterium-producing substance x green koji's original prescription functional green juice [Green Standard] is developed. Participated in the program from July 2020.

  • Next Meats Co., Ltd.

    In order to realize a sustainable lifestyle, we Euglena Yakiniku EX", an alternative meat containing Euglena Participated in the program from February 2021.

  • 株式会社ナチュラリープラス

    地球規模の健康増進の実現を目指し、現在150カ国以上の国と地域に展開するグローバルヘルスケアカンパニー。
    スーパー・ユーグレナ パラミロンARXで2022年1月よりプログラムに参加。

  • UNIVA Marketing Limited

    商品だけでなく売る仕組みをつくり、販売を最大化する。
    株式会社ナチュラリープラスとともに、スーパー・ユーグレナ パラミロンARXで2022年1月よりプログラムに参加。

  • 有限会社メンオ―サービスシステムズ

    創業昭和53年、千葉県柏市密着の町中華の名店「めん王」。
    当社CFO(Chief Future Officer)のアドバイスを参考に、「生ごみゼロ」や「女性の活躍」をはじめとするサスティナブルな飲食店を目指したCafe業態をスタート。ユーグレナを入れた生絞りモンブランやパフェなどを提供し、ドリンク全品をGENKIプログラム対象商品とすることで参画。

  • 一般社団法人 山田家

    360年以上続く茶道宗徧流の宗家として、デジタル時代の心身の疲労を緩和するメソッド「WabiYoga」を創設し、微細藻類ユーグレナを配合した上質で栄養豊富なカカオ、「WabiCacao」を展開。2022年6月よりプログラムに参加。

  • 株式会社アプライズ

    環境事業と健康事業、二つの事業に分かれている。【地球をより健康に、人をより健康に】これをビジネスの原点として、ユーグレナ社と共同開発した「GREEN SENSE NMN9000 euglena」を展開。2022年1月よりGENKIプログラムに参加。

Sustainable Development Goals (SDGs)

Sustainable Development Goals (SDGs)

Euglena company, "Euglena through GENKI program", SDGs (sustainable development goals) * 9 of the "GOAL1: will eliminate poverty": will strive to contribute to the "GOAL2 hunger to zero." With the aim of realizing our management philosophy of "Health for people and the earth," we will continue to improve nutritional problems and carry out research and development through the spread of foods containing Euglena.

  • * 9 A universal goal from 2016 to 2030 set by the United Nations Headquarters in September 2015 with the aim of creating a sustainable society.

We would like to thank all customers who have purchased the products of the Euglena

Other Social Business Projects

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