Grameen euglena

Sustainable people and the earth
The shape of a dream aiming for development

"Grameen Euglena" is the Grameen Group led by Dr. Muhammad Yunus, who won the Nobel Peace Prize for the first time in Bangladesh, and Euglena Co., Ltd., which has the idea of "Sustainability First", are poverty in Japan's food situation improvement and Bangladesh. It is a common name for Euglena GG", a joint venture established as part of the Yunus Social Business, which aims to improve income and livelihoods in rural areas suffering from poverty.

Mung Bean Project

Despite the fact that Bangladesh is an agricultural nation, with most of its population working on farms, poverty is commonplace in rural areas and among farmers. Currently, there is an urgent need in Bangladesh to create jobs in rural areas and provide highly nutritious food to these people in order to improve their standard of living.

In Japan, mung beans are indispensable as a raw material for bean sprouts that are consumed domestically. Currently, 100% of it depends on imports from overseas. In addition, most of them are produced in China, and the recent rise in global food prices has caused a significant increase in the price of mung beans, like other grains.

This is the reason we are making efforts with mung beans. The Mung Bean Project, which is Grameen Euglena’s first step in tackling this business, is a project in which Japanese technology is used to bring improved stability to the productivity of mung beans grown by Bangladeshi farmers and eaten locally as a highly nutritious food source. Mung beans produced are then provided to the Japanese market, not just sold within Bangladesh.

Our aim is to reduce poverty and stabilize food supply. By cultivating and selling mung beans, both Bangladesh and Japan can turn their weaknesses into strengths. This will also improve the lives of the people living in each country. These are the goals of the Grameen Euglena Mung Bean Project.

Business Model

Grameen euglena
This is a local joint venture established on a 50:50 capital ratio by euglena Co., Ltd. and the Grameen Krishi Foundation. Farmers are given direct instructions on expert cultivation methods to produce high-quality mung beans. The Palli Karma-Sahayak Foundation (PKSF) also conducts training for new farmers. Grameen Euglena purchases harvested mung beans from farmers at a price above the market value and then exports them to Japan as a raw material for bean sprouts. Some of the mung beans are also sold locally in Bangladesh at a price close to the cost at which it was purchased from the farmers.
Palli Karma-Sahayak Foundation (PKSF)
The PKSF promotes the involvement of farmers in the Mung Bean Project, utilizing a network of around 20 million farmers who are members of the foundation. They also use subsidies from the International Fund for Agricultural Development (IFAD) to provide activity expenses and similar such costs required for farmers to participate in the Mung Bean Project.
International Fund for Agricultural Development (IFAD)
The IFAD provides subsidies to the PKSF for the purpose of supporting agriculture in poor regions.
euglena Co., Ltd.
euglena provides business capital and agricultural technology to Grameen Euglena with the aim of improving the quality of cultivated mung beans and their harvest yield. They also purchase mung beans from Grameen Euglena and sell them to bean sprout producers in Japan.

Benefits of the Mung Bean Project

Benefits for Bangladesh

Job creation for the poor in rural areas
Through the Mung Bean Project, we create job opportunities for farmers in mung bean cultivation.
Providing Japanese agricultural technology and expert knowledge
By acquiring Japanese cultivation technology, farmers improve the harvest yield and quality of their mung beans, which increases their income.
Delivering higher quality mung beans to the dinner table
Mung beans, which are of high quality and nutritious locally, are favored and eaten in dal (bean curry), and there is a need for them. By selling high-quality mung beans cultivated using Japanese agricultural technology in Japan at low prices, we will contribute to improving the standard of living of the people of Bangladesh.

Benefits for Japan

Securing a new food supply
Reducing Japan’s excessive dependence on China for mung bean imports and instead importing mung beans produced in Bangladesh will diversify our supply sources and avoid any future risks in obtaining the raw material for producing bean sprouts.
Stabilizing the price of mung beans
We can achieve a steady supply of mung beans at a stable price by fully managing the process from production to sale, avoiding the risk of price increases.
Ensuring safe and reliable quality
Integral management of the process starting from production in local Bangladeshi fields to the import and sale of mung beans in Japan provides Japan with a safer and more reliable mung bean supply.

The Future of the Mung Bean Project

Under Grameen Euglena, more than 6,000 farmers are working on the mung bean project in Bangladesh in 2019. This initiative will continue to expand the scale of its harvest as a new type of business that contributes to the lives of people in Bangladesh and Japan.

*Information provided in the video is as of 2014 when the video was produced.

Other Social Business Projects

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