In collaboration with Jiyugaoka Shopping District Promotion Association
Raising awareness of Euglena
Fascinated by Euglena to Euglena
In 2010, after working on product planning and building an EC site at a company established with a friend, Mio Soma, who was seconded to Leave a Nest Co., Ltd. at that time, was approached by Mr. Yukihiro Maru, the company's representative director.
"I'm looking for someone who is interested in health and beauty and has experience in the EC business at a company called Euglena
At that time, Euglena had about 20 people, including the founding members, and was about to launch an EC business for its own products. Soma didn't know much about Euglena, but if you look into Euglena, it's not only good for health and beauty, but it can also contribute to food crises and global warming, and it may be a material that has the potential to save the world. It turned out that.
"If there is such a good material, I want to spread it to society."
With that in mind, Soma Euglena Co., Ltd. in April 2010.
Bringing the goodness of Euglena to customers
I want you to realize
After joining the company, he will start the preparations necessary for the EC business, such as product development of cookies containing Midorimushi, planning of EC sites, coordination of logistics and call centers. In June 2010, Euglena 's first EC site opened, and was involved in building a system that allows general customers to purchase products directly.
However, the recognition of the newly launched EC site is still low, and there are many issues such as acquiring the correct recognition that "Euglena is good for health and beauty" and developing products that can be loved for a long time. It was the departure of.
"Once you try it, you should realize that Euglena is a good one," and the worries that there are still few opportunities to convey it well. In order to solve such a problem, the development of a new product "Euglena no Ryokuju" and a collaborative project with the Jiyugaoka Shopping District Promotion Association were launched.
From Jiyugaoka to the whole country
Jiyugaoka Shopping Street, which is adjacent to Jiyugaoka Station in Tokyo, is one of Tokyo's leading shopping streets with 1,300 stores, and various events are held throughout the year, and its high information dissemination ability is also attracting attention. It is a shopping district promotion association.
"By working with the Jiyugaoka Shopping District Promotion Association, we should be able to create an opportunity for customers to eat Euglena, and it will also be an opportunity for many people to know about Euglena."
With that in mind, Soma will promote a collaborative project with the Jiyugaoka Shopping District Promotion Association, centered on exhibiting at the booth at the event "Jiyugaoka Sweets Festa" held in Jiyugaoka once a year in May.
At the "Jiyugaoka Sweets Festa" in May 2012, a mobile sales vehicle "Euglena Farm" that runs on fuel containing euglena was opened, and a drink "Euglena Latte" containing euglena was sampled. bottom. "Euglena Latte" was made based on the new product "Euglena 's green juice", and more than 1,200 cups could be distributed in 4 days.
Even after the end of "Sweets Festa," the "Euglena Farm" continued to operate Euglena Green Juice" and bagels containing euglena. The "Euglena Farm" became a hot topic as a place to drink euglena, and it was an opportunity for many customers to try products containing euglena. It was also taken up by the media and passed on to the whole country.
Since then, cooperation with the Jiyugaoka Shopping District Promotion Association has progressed.
In October 2012, nine restaurants in Jiyugaoka began offering collaboration menus containing euglena (expanded to 12 in the following year).
To the future possibilities of children
I want to contribute
As the collaboration with the Jiyugaoka Shopping District Promotion Association progressed, Soma began to wonder if there could be new initiatives with the Jiyugaoka area.
"Is there anything that can contribute to the future of children in Jiyugaoka, just as we are conducting the Mifaiyu Project on Ishigaki Island in Okinawa, which is the production base of Euglena, for the purpose of regional development? ... "
The result was the "Future Children Project," in which children who grow up in different environments on Ishigaki Island and Jiyugaoka interact. In the first project held in 2015, six elementary school students from Ishigaki Island and six elementary school students from Jiyugaoka visited each other's hometowns and took on various challenges such as environmental conservation activities and the development of school lunch menus.
The "Future Children Project" continued the following year and provided an opportunity for children to learn about the importance of nature, the diversity of local cultures, and the charm of each region.
To build a product brand that will last for 100 years
Soma is currently planning and holding events so that customers who purchase Euglena
"I want to build a brand that will last for 100 years with my friends."
With that feeling in mind, I am working hard to connect products and customers.
Posted in April 2019
~ Euglena Latte ~
Euglena Latte" sold in Jiyugaoka in 2012.
Made from "Euglena Green Juice", milk and condensed milk.
- Direct Marketing Department Manager Mio Soma
Joined the company in April 2010.
Engaged in product development and EC business launch after joining the company. Leading the collaboration with the Jiyugaoka Shopping District Promotion Association and contributing to raising awareness of Euglena. Currently, he is engaged in planning and managing events so that you can experience our products.
"This project was made possible with the help of internal and external partners who agreed that it was worth the money." Through our activities in Jiyugaoka, we learned the importance of listening directly to the voices of our customers, and this is also being utilized in the product experience sessions that we are currently planning and operating. "
Find the material to save.
Euglena, which no one can do
Establish outdoor mass culture technology.
Raise it to the 30 billion yen market.
Lunch for all elementary schools.
CO emitted from the chimney 2 so
Euglena cosmetics business
Japan's first bio-jet fuel
Build a manufacturing plant.
The name of "Euglena"
Use it as a weapon.
Euglena in China
Solve the poverty issue in Bangladesh with the Mung Bean Project.
Develop a new product with Takeda using Euglena.
Cultivate Euglena using sewage in sewage treatment plants.
Create a set of guiding principles for euglena’s employees.
Cultivate Euglena using Japanese proprietary technology.
Aim to create an office that promotes a pleasant working environment for our employees.
Establish the Yugurin Nursery School next to our office.
Contribute to community revitalization on Ishigaki Island with Euglena.
Raise awareness of Euglena
Jointly develop new products
Open a Euglena café on Ishigaki Island.
Raise Hinai chickens using Euglena as animal feed.
Diesel fuel with euglena
Put it to practical use in collaboration with Isuzu Motors.
Produce biofuel using Euglena.
© 2018 MELTIN MMI
The world's first euglena and chlorella
Obtain ASC-MSC algae certification.
Build synergy with group companies.
With new friends
Make people healthy at the genetic level.
Launch a processing plant for Euglena supplements.
Contribute to community revitalization on Ishigaki Island through the power of science.
Develop new Euglena core cosmetics.
Contribute toward solving food shortages among Rohingya refugees.
Beauty ingredients derived from Euglena
Elucidate the research.
Supporting students in taking on challenges!
Start all-year-round recruitment.
Acquire Halal certification for Euglena and Chlorella.
Euglena that extends healthy life expectancy
Discover the possibilities.
Taketomi Island prawn farming business
Drive your car on Euglena biodiesel fuel at the G20 Karuizawa.
Plan a mascot character to communicate the appeal of Euglena from Ishigaki Island.
Recruit and select CFOs (Chief Financial Officers).
Domestic Kalahari watermelon