vol.08 Spread Euglena in China. | Sustainable Times by Euglena | Sustainable Times by euglena

euglena Project


Euglena in China
Spread it.

Launch of overseas group company Shanghai Euglena

2010.03 – 2015.07

Launch completed

Fascinated by Euglena

March 2010. There was a woman who visited Fukumoto, Our
This is Okada, the main character of this project.

As soon as Okada met Fukumoto, he suggested:
"I would like to help you expand into China, so why don't you visit China together? I will introduce various Chinese companies."

Okada was not yet a member of our company at this time. Okada, who happened to read our pamphlet brought by her husband and felt the high potential of Euglena, couldn't control the screaming of her chest and was convinced that she translated all the pamphlets into Chinese that day. "In China, where many people suffer from lifestyle-related diseases, the material Euglena must be useful."

And since an acquaintance of the Chinese health food industry agreed, he actually visited Fukumoto to invite the person in charge of our company to visit China.

In late May 2010, Fukumoto, who accepted Okada's proposal, flew to Beijing.

Okada, who had a growing love and enthusiasm for Euglena, had his job to spread Euglena to China, and he felt that he had no choice but to do it.

While in charge of interpreting locally, he guided Fukumoto to Chinese companies.
Fukumoto, who witnessed Okada's success there and his seriousness toward Euglena, welcomed Okada as a member of our company in November 2010, and our full-scale entry into China began.

State when giving a lecture about Euglena at a forum in China

At the first barrier, Euglena
As a "new food ingredient"
Get registered

The initial plan to expand to China was to sell hard capsule-shaped supplements that we handle in Japan. However, the plan was implemented when the Chinese government issued a "health food application policy" stating that hard capsules cannot be imported without the qualification of Chinese health foods (functional foods in Japan). I can't do it anymore.

Therefore, Okada took the lead in switching to a policy of aiming to register Euglena as a "new food ingredient" in China. If it is registered as a "new food ingredient", it will be recognized as a food ingredient in China, and Euglena can be exported from Japan to China as an ingredient.
Registration took longer than expected. In addition to the domestic situation and international affairs in China at that time, China's unique climate that whether or not it was a "recognized companion" influenced the judgment.

Okada went to explain about Euglena to acquaintances who are working on health foods and tests in order to register Euglena, which is an ingredient originating in Japan, as a "new food ingredient" as soon as possible, and somehow registered as soon as possible. I asked if I could proceed to the event, and rushed.
Then, in November 2013, after about three years, it finally acquired the registration of "new food ingredients".

The second barrier, with our company as a foreign-affiliated company
In a Taiwanese company
Create a joint venture in Shanghai

The next barrier after obtaining the registration of "new food ingredients" was to create a system to deliver products to customers. We have decided to establish a joint venture with a Taiwanese food ingredient sales company in China.

Of course, Okada is in charge of the procedure for establishing the joint venture. However, this is the first time for me to complete the procedure for establishing a company.
The registration in China, that is, the procedure required to start a company, is dauntingly complicated, and I went through the preliminary surveys one by one. No one told me that I had no experience when I asked anyone.

Meanwhile, Euglena, will support him as a local consultant from May 2014, and the two of them are preparing for registration.

In July 2015, we finally established a group company, "Shanghai Yuryokuna Biotechnology Co., Ltd."
Euglena is written as "Yurinna" in Chinese name. Yu imagined a long history that has been made for 500 million years, and named the green from the beautiful green Euglena

And the opening ceremony of Euglena was greeted.
At the beginning of our expansion into China, Okada was filled with a sense of accomplishment.

Shanghai Euglena Opening ceremony (far right: Okada) It was the moment when Okada's efforts took shape.

"I want to support the health of Chinese people with Euglena"
With that in mind, Okada continues to run in China today.

Posted in September 2017

Euglena Data

~ About product sales in China ~

The Chinese name for the material Euglena is "green algae".
OEM products in China (products under the brand name of the customer)
We are strengthening the development by manufacturing and sales).


Shanghai Yu Green Na Biotechnology Co., Ltd.
Directors * 1 ・ Deputy General Manager
Shoko Okada

Joined the company in October 2010. Engaged in the registration of new food ingredients and the launch of group companies in China. In 2015, he was appointed Deputy General Manager of Shanghai Yuryokuna Biotechnology Co., Ltd. (Shanghai Euglena) * 1.
Currently, it develops the Euglena market in China and sells its own products and OEM products to Chinese companies.

In Japan, many people are getting healthy by encountering the nutritious Euglena. The spread of Euglena is an immeasurable business that illuminates the future. We are proud to have such a wonderful business in China.
Don't forget your original intention when you joined the company, and make many Chinese people healthy with Euglena!

* 1 Equivalent to a director in Japan

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