vol.38 石垣島ユーグレナの魅力を伝えるキャラクターを企画せよ。 | サステナブルタイムズ by ユーグレナ | Sustainable Times by euglena

euglena Project

38

Ishigaki Island Euglena
Communicate charm
Character
Plan.

Euglena company official character "Yugurin" birth secret story

2010.05-

Ongoing

I want you to know the charm of Ishigaki Island Euglena

"At Euglena may be the only company that mass-cultivates and commercializes Euglena Euglena more familiarly and let people know its charm. "

It was in 2010 that Murahana, who was in charge of marketing, had such a conversation with Takumoto Fukumoto (currently an executive officer) who was a director in charge of sales.

Euglena Co., Ltd. as one of the first employees except the founding members when she met Izumo, the representative director in 2005. Euglena was successfully cultivated outdoors for the first time on Ishigaki Island, and has held various roles such as financing, general affairs, accounting, and public relations.

It was in 2009 that Murahana shifted her focus to marketing.
Although it succeeded in mass cultivation outdoors in 2005, Euglena Ishigaki Island has emerged as an issue.
One of the measures that came out to solve that problem is the "official character." It was because I wanted to get to know Euglena more closely and to give back to the people of Ishigaki Island who support Euglena

When we started as a venture company from the University of Tokyo, it was financially difficult to have our own pool to challenge Euglena At that time, Yaeyama Sangyo (now Our Ltd.), which produced chlorella on Ishigaki Island, lent a pool for culturing Euglena I cannot thank Yaeyama Sangyo for taking a great risk for the research that I do not know if it will succeed.

This feeling continued and spread even after Euglena It has come to be considered that contributing not only to Yaeyama Sangyo but also to Ishigaki Island, where the company is located, is indispensable for sustainable corporate management. In 2010, I acquired the naming rights for the shopping street on Ishigaki Island and named it Euglena At that time, the Euglena Mall logo was solicited, and official characters were also solicited accordingly.

Murahana after joining the company

I want to convey my gratitude to Ishigaki Island with a character

The recruitment of official characters was centered on university students attending art colleges and faculties.

The background was the desire to "create a character that will be loved for a long time" by making the most of the sensibility of the younger generation.

At the same time, I also wanted to express my gratitude to Yaeyama Sangyo and Ishigaki Island Euglena

"Even when Euglena wasn't selling well, Yaeyama Sangyo did not abandon it and worked with us. That gratitude led to the desire to contribute to Ishigaki Island."

It is said that more than 100 applications were received during the two-week open call for participants period. The submitted works were lined up in the conference room, and not only officers but also employees participated in discussions and selections.

The final choice was the work of a student at Musashino Art University. In this way, the official character "Yugurin" was born.

"The last deciding factor, Euglena including the" flagella (Binkomu) "you're about head because I transmitted that has me thinking seriously. Character of things, as a biological Euglena a variety of features and movement of It was made with a view to it. There was also an evaluation that the usage scenes would expand, such as the development of animation. "

Yugurin Card

Yugurin is more than just a character,
Existence as a symbol

Soma, who joined the company halfway in 2010, was in charge of launching the BtoC business, product planning and development, and marketing under Murahana, and was one of the members who thought about how to use "Yugurin" through trial and error. That's right.

Just because a character was born did not mean that he would be active immediately. There was also a question within the company, "Is the character effective while many Our

"As a marketing person, Euglena itself a character that" sells things "by appearing in the sales floor. Don't take away the future of Yugurin, a new companion. , We gradually improved the rules such as not posting on the sales site. "

Soma looks back on that time.

Where can Yugurin play an active role? Marketing members such as Soma find a way to appear in the event.

"I made a costume of Yugurin and appeared in various events. It almost always appeared at Our Euglena is nutritious and grows up on Ishigaki Island, which is rich in nature. I told the children that

Science experiment class (at an elementary school in Ishigaki Island)

"Make people and the earth healthy"
As an embodying being

Nowadays, Yugurin's appearance opportunities are increasing dramatically, such as participating in the B League game, which is a professional basketball league on Ishigaki Island, and appearing in a science experiment class held for elementary and junior high schools on the island.

"Sometimes I get handwritten illustrations from local children. I feel that they are happy with the reaction when they appear at the event. Almost all the children on Ishigaki Island know about Yugurin. Isn't it? "

Murahana talks about the response.

In addition, since 2013, Yugurin has appeared at the "Jiyugaoka Sweets Festa" and "Jiyugaoka Megami Festival" held every year in Jiyugaoka, attracting the attention of visitors and expanding the range of activities outside Ishigaki Island. There is.

At Jiyugaoka Sweets Festa (left) ・ At Jiyugaoka Megami Festival (right)

"Up until now, Euglena Ishigaki Island. In the future, I hope Yugurin will take the opportunity to take an interest in future issues such as environmental issues and food issues."

The feeling is the same for Soma.

Ten years after its birth, Yugurin is Euglena 's management philosophy of "making people and the earth healthy."

Euglena Mall sign

Posted in August 2020

Euglena Data

~ Yugurin Profile ~

Identity
Microalgae Euglena itself (called Euglena in Japan)
Birthplace
Ishigaki Island, Okinawa Prefecture
sex
secret
Favorite food
Water, carbon dioxide and sunlight
Special skill
Alternate (1 billion times in a month!)
charm point
Beautiful eyes
age
500 million years old
size
100 microns (= 0.1 mm)

Character

Healthcare Company Sales Department Material / Overseas Sales Section 1
B2B Customer Success Manager
Hiroshi Murahana

Joined the company in January 2006.
Initially, he was in charge of a wide range of tasks, from business plan formulation to fund procurement, legal affairs, general affairs, and accounting.
After that, after focusing on system development in preparation for listing, he shifted his focus to sales while also serving as public relations, and engaged in direct sales and launch of distribution business.
There was also a time when I was in charge of the Euglena
Currently, he is in charge of launching B2B customer success and building a system.

"I hope that Yugurin will be familiar to a wide range of ages with the desire to deliver a bright future to children."

Healthcare Company Leading Brand Department
Chief
Soma Mio

Joined the company in April 2010.
After joining the company, engaged in product development, EC business launch, and marketing.
Leading the cooperation between Jiyugaoka and Ishigaki Island, contributing to raising awareness of Euglena
Currently engaged in planning and development of Euglena

"The existence of the character Yugurin makes us feel closer to Euglena Euglena itself, but also the charm of Ishigaki Island, which is rich in nature."

euglena Projects

vol.00

Bangladeshi children
Find the material to save.

vol.01

Euglena, which no one can do
Establish outdoor mass culture technology.

vol.02

Euglena
Raise it to the 30 billion yen market.

vol.03

Bangladesh
Lunch for all elementary schools.

vol.04

CO emitted from the chimney 2 so
Incubate Euglena.

vol.05

Euglena cosmetics business
Launch it.

vol.06

Japan's first bio-jet fuel
Build a manufacturing plant.

vol.07

The name of "Euglena"
Use it as a weapon.

vol.08

Euglena in China
Spread it.

vol.09

Acquire super-Euglena.

vol.10

Solve the poverty issue in Bangladesh with the Mung Bean Project.

vol.11

Develop a new product with Takeda using Euglena.

vol.12

Cultivate Euglena using sewage in sewage treatment plants.

vol.13

Create a set of guiding principles for euglena’s employees.

vol.14

Cultivate Euglena using Japanese proprietary technology.

vol.15

Aim to create an office that promotes a pleasant working environment for our employees.

vol.16

Establish the Yugurin Nursery School next to our office.

vol.17

Contribute to community revitalization on Ishigaki Island with Euglena.

vol.18

Raise awareness of Euglena
Jointly develop new products

vol.19

Open a Euglena café on Ishigaki Island.

vol.20

Raise Hinai chickens using Euglena as animal feed.

vol.21

Diesel fuel with euglena
Put it to practical use in collaboration with Isuzu Motors.

vol.22

Produce biofuel using Euglena.

vol.23

研究系ベンチャーを
ヒト、モノ、カネで支える
新しいファンドを確立せよ。

© 2018 MELTIN MMI

vol.24

The world's first euglena and chlorella
Obtain ASC-MSC algae certification.

vol.25

Build synergy with group companies.

vol.26

With new friends
Make people healthy at the genetic level.

vol.27

With Jiyugaoka
Spread Euglena.

vol.28

Launch a processing plant for Euglena supplements.

vol.29

Contribute to community revitalization on Ishigaki Island through the power of science.

vol.30

Develop new Euglena core cosmetics.

vol.31

Contribute toward solving food shortages among Rohingya refugees.

vol.32

Beauty ingredients derived from Euglena
Elucidate the research.

vol.33

Supporting students in taking on challenges!
Start all-year-round recruitment.

vol.34

Acquire Halal certification for Euglena and Chlorella.

vol.35

Euglena that extends healthy life expectancy
Discover the possibilities.

vol.36

Taketomi Island prawn farming business
Develop.

vol.37

Drive your car on Euglena biodiesel fuel at the G20 Karuizawa.

vol.38

Plan a mascot character to communicate the appeal of Euglena from Ishigaki Island.

vol.39

Recruit and select CFOs (Chief Financial Officers).

vol.40

Domestic Kalahari watermelon
Cultivate.