Develop new Euglena core cosmetics.
​

The cosmetics market has a variety of tastes and lifestyles for users.
Ando, who launched a new cosmetics line "BCAD" Euglena Co., Ltd. in 2014, was planning the next brand.

"In addition to cosmetics that use lines like BCAD, we hope that customers who want to take care of them easily with simpler steps can also experience the effects of cosmetics ..."

At that time, Our mail-order business had more than 90,000 customers as of September 2015 who regularly purchase Euglena
At the same time, Ando thought "now" because the market for all-in-one cosmetics, which allows easy skin care with just one product, had grown to about 100 billion yen.

As of September 2015, the number of subscribers was 92,000 (from our financial results briefing materials for the fiscal year ended September 2015).

"Customers may want casual and friendly skin care products that can be used with peace of mind and ease. Also, there is a possibility that they can be sold not only by mail order but also through retail channels. Euglena is a brand centered on all-in-one cosmetics. Let's make! "

In this way, Ando proposed the development of another cosmetics brand "one" that can be used safely and easily, and started product development in October 2015.

In May 2016, with the theme of "future all-in-one cosmetics", ^{we added "Euglena extract" * 1} that was originally developed, from basic care such as lotion and milky lotion to special care such as facial masks. Launched "one all-in-one cream" as a skin care product that condenses 10 functions ^{* 2 into one.}​

* 1: Euglena extract: Moisturizing ingredient, hydrolyzed Euglena extract. An ingredient that has succeeded in extracting excellent elasticity and moisturizing power by extracting ingredients that are good for the skin from Euglena.

* 2:10 functions: Toner, serum, milky lotion, cream, makeup base, eye cream, decollete cream, facial mask, body cream, lip care.

Not just all-in-one cosmetics, but Euglena 's unique technology and commitment, "one all-in-one cream," has exceeded sales of about 200,000 units within a year of its launch. It quickly became a popular product.

"One all-in-one cream"
Euglena extract (ingredient derived from Euglena) is mixed in green grains.
* The photo shows the product after the renewal.

― "Urgent recruitment of people who can plan and develop cosmetics!"

Around that time, Our recruitment on the Internet, immediately applied for mid-career recruitment.
I was originally interested in Our

"Nothing is more attractive than a manufacturer with its own materials. Let us develop cosmetics!"

He conveyed his passion to Euglena Co., Ltd. and the director in charge of marketing (at that time), and in March 2017, Isaka, who has experience in developing various cosmetics, joined the company.
It was decided to take over the product development of "one" from Ando.

Immediately after joining the company, Isaka read the voices of more than 1,000 customers.
They were a treasure trove for Isaka.

Fukumoto asked Isaka.
"Let's expand our products so that our customers will be more satisfied and feel new value."

Isaka utilized his knowledge and experience in cosmetics development to develop new "one" series products while confirming customer requests.

"One all-in-one sensitive skin cream" for sensitive skin, "one all-in-one powerlifting cream" that appeals for lift-up, and "one wrinkle cream" eye cream for eyes ... Isaka et al. Cosmetics development team started in 2017 So far, he has worked on eight types of one series products.

Among them, the all-in-one cream "one powerlifting cream", which uses a shape memory gel formulation in which the cream itself bounces and returns, has become more popular than the first product, "one all-in-one cream."

-I would like to continue to grow into a brand that customers say, "Our

From Isaka who said so, love and strength for customers exuded.

■ Click here for the "one" series sales page
https://online.euglena.jp/one

Posted in July 2019