vol.30 新しいミドリムシの基幹化粧品を開発せよ。 | サステナブルタイムズ by ユーグレナ | Sustainable Times by euglena

euglena Project

30

Develop new Euglena core cosmetics.

Development of skin care line "one" series

2015.10

Ongoing

Developed Euglena cosmetics for safe and easy skin care,
Start of skin care line "one"

The cosmetics market has a variety of tastes and lifestyles for users.
Ando, who launched a new cosmetics line "BCAD" Euglena Co., Ltd. in 2014, was planning the next brand.

"In addition to cosmetics that use lines like BCAD, we hope that customers who want to take care of them easily with simpler steps can also experience the effects of cosmetics ..."

At that time, Our mail-order business had more than 90,000 customers as of September 2015 who regularly purchase Euglena
At the same time, Ando thought "now" because the market for all-in-one cosmetics, which allows easy skin care with just one product, had grown to about 100 billion yen.

As of September 2015, the number of subscribers was 92,000 (from our financial results briefing materials for the fiscal year ended September 2015).

"Customers may want casual and friendly skin care products that can be used with peace of mind and ease. Also, there is a possibility that they can be sold not only by mail order but also through retail channels. Euglena is a brand centered on all-in-one cosmetics. Let's make! "

In this way, Ando proposed the development of another cosmetics brand "one" that can be used safely and easily, and started product development in October 2015.

In May 2016, with the theme of "future all-in-one cosmetics", we added "Euglena extract" * 1 that was originally developed, from basic care such as lotion and milky lotion to special care such as facial masks. Launched "one all-in-one cream" as a skin care product that condenses 10 functions * 2 into one.

* 1: Euglena extract: Moisturizing ingredient, hydrolyzed Euglena extract. An ingredient that has succeeded in extracting excellent elasticity and moisturizing power by extracting ingredients that are good for the skin from Euglena.

* 2:10 functions: Toner, serum, milky lotion, cream, makeup base, eye cream, decollete cream, facial mask, body cream, lip care.

Not just all-in-one cosmetics, but Euglena 's unique technology and commitment, "one all-in-one cream," has exceeded sales of about 200,000 units within a year of its launch. It quickly became a popular product.

"One all-in-one cream"
Euglena extract (ingredient derived from Euglena) is mixed in green grains.
* The photo shows the product after the renewal.

Customer's voice is for those who want to gather in the treasure mountain, Euglena
Expanding the "one series" of cosmetics

― "Urgent recruitment of people who can plan and develop cosmetics!"

Around that time, Our recruitment on the Internet, immediately applied for mid-career recruitment.
I was originally interested in Our

"Nothing is more attractive than a manufacturer with its own materials. Let us develop cosmetics!"

He conveyed his passion to Euglena Co., Ltd. and the director in charge of marketing (at that time), and in March 2017, Isaka, who has experience in developing various cosmetics, joined the company.
It was decided to take over the product development of "one" from Ando.

Immediately after joining the company, Isaka read the voices of more than 1,000 customers.
They were a treasure trove for Isaka.

Fukumoto asked Isaka.
"Let's expand our products so that our customers will be more satisfied and feel new value."

Isaka utilized his knowledge and experience in cosmetics development to develop new "one" series products while confirming customer requests.

"One all-in-one sensitive skin cream" for sensitive skin, "one all-in-one powerlifting cream" that appeals for lift-up, and "one wrinkle cream" eye cream for eyes ... Isaka et al. Cosmetics development team started in 2017 So far, he has worked on eight types of one series products.

Among them, the all-in-one cream "one powerlifting cream", which uses a shape memory gel formulation in which the cream itself bounces and returns, has become more popular than the first product, "one all-in-one cream."

-I would like to continue to grow into a brand that customers say, "Our

From Isaka who said so, love and strength for customers exuded.

■ Click here for the "one" series sales page
https://online.euglena.jp/one

Posted in July 2019

Euglena Data

-The secret of the popularity of "one powerlifting cream"-

Shape memory all-in-one cream leads to bouncy beautiful skin.
Even if you mix the cream with a spatula and break the surface, it will return to a peen state in about 20 seconds.

Character

Marketing Strategy Office
Technical director
Takashi Ando

Joined the company mid-career in February 2006. Since 2014, he has been mainly involved in the cosmetics business from launch to product development, launching numerous brands such as "BCAD" and "one".

"From the time I started the cosmetics business with three colleagues in the company, I'm happy that the number of staff involved in the company has increased, but I'm not satisfied here and I can continue to convey the excitement to customers. I want to continue making products. "

Direct marketing department
team leader
Emiko Isaka

Joined the company mid-career in March 2017. Engaged in product planning and development of cosmetics. Responsible for overall management of in-house cosmetics and product development of "one".

"Euglena a super material, is the best gift. Through the latest technology, we want to provide many products that are loved by many customers. We want to grow into the most attractive cosmetics brand in the world."

euglena Projects

vol.00

Bangladeshi children
Find the material to save.

vol.01

Euglena, which no one can do
Establish outdoor mass culture technology.

vol.02

Euglena
Raise it to the 30 billion yen market.

vol.03

Bangladesh
Lunch for all elementary schools.

vol.04

CO emitted from the chimney 2 so
Incubate Euglena.

vol.05

Euglena cosmetics business
Launch it.

vol.06

Japan's first bio-jet fuel
Build a manufacturing plant.

vol.07

The name of "Euglena"
Use it as a weapon.

vol.08

Euglena in China
Spread it.

vol.09

Acquire super-Euglena.

vol.10

Solve the poverty issue in Bangladesh with the Mung Bean Project.

vol.11

Develop a new product with Takeda using Euglena.

vol.12

Cultivate Euglena using sewage in sewage treatment plants.

vol.13

Create a set of guiding principles for euglena’s employees.

vol.14

Cultivate Euglena using Japanese proprietary technology.

vol.15

Aim to create an office that promotes a pleasant working environment for our employees.

vol.16

Establish the Yugurin Nursery School next to our office.

vol.17

Contribute to community revitalization on Ishigaki Island with Euglena.

vol.18

Raise awareness of Euglena
Jointly develop new products

vol.19

Open a Euglena café on Ishigaki Island.

vol.20

Raise Hinai chickens using Euglena as animal feed.

vol.21

Diesel fuel with euglena
Put it to practical use in collaboration with Isuzu Motors.

vol.22

Produce biofuel using Euglena.

vol.23

研究系ベンチャーを
ヒト、モノ、カネで支える
新しいファンドを確立せよ。

© 2018 MELTIN MMI

vol.24

The world's first euglena and chlorella
Obtain ASC-MSC algae certification.

vol.25

Build synergy with group companies.

vol.26

With new friends
Make people healthy at the genetic level.

vol.27

With Jiyugaoka
Spread Euglena.

vol.28

Launch a processing plant for Euglena supplements.

vol.29

Contribute to community revitalization on Ishigaki Island through the power of science.

vol.30

Develop new Euglena core cosmetics.

vol.31

Contribute toward solving food shortages among Rohingya refugees.

vol.32

Beauty ingredients derived from Euglena
Elucidate the research.

vol.33

Supporting students in taking on challenges!
Start all-year-round recruitment.

vol.34

Acquire Halal certification for Euglena and Chlorella.

vol.35

Euglena that extends healthy life expectancy
Discover the possibilities.

vol.36

Taketomi Island prawn farming business
Develop.

vol.37

Drive your car on Euglena biodiesel fuel at the G20 Karuizawa.

vol.38

Plan a mascot character to communicate the appeal of Euglena from Ishigaki Island.

vol.39

Recruit and select CFOs (Chief Financial Officers).

vol.40

Domestic Kalahari watermelon
Cultivate.