Socié World and Euglena,
Launched jointly developed skin care series "euga"
-From October 1st (Wednesday) at 62 salons nationwide-

Socié World Co., Ltd.
Euglena Co., Ltd.

　Socié World Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President: Masako Sudo, hereinafter, Socié World) and Euglena Co., Ltd. (Headquarters: Bunkyo-ku, Tokyo, President: Mitsuru Izumo, hereinafter, Euglena Co., Ltd.) , Euglena 's biotechnology and the esthetic technology cultivated by Socié World will be combined into the premium skin care series "euga" on October 1st (Wednesday) at 62 Estic Salon Sociés nationwide. It will be released at. At the same time, the facial care course "euga Genesis" using "euga" will be offered at the same store.

euga series overview
　"Euga" is a special skin care series jointly developed by Euglena From the development stage, we gathered the opinions of Socié World estheticians and verified and developed the effects after use, such as finger slippage, penetration, and skin finish. In addition, Euglena has been developing the skin care series "BCAD" since March 2014, and applied the technology accumulated there to the development of "euga".
Brand name is a major component "euglena (Euglena and)", was named "euga (Yuga)" in coined Socie World is the sum of the "elegant procedure, time and your skin finish" to provide.

Development background
　Since its founding in 1960, Socié World has been providing sophisticated and high-quality technology with the motto "With all our hearts for our customers" for more than 50 years. Euglena 's biotechnology's reliable effects, advancedness, and product development in order to realize the long-held desire of "providing total beauty services that integrate products, technologies, and services originating in Japan, both domestically and internationally." We found the potential in power and started joint product development.

the next deployment
　"Euga" and "euga Genesis" are planned to be expanded overseas, including Taiwan, as a skin care series that is highly integrated with esthetic techniques. And the two companies will build a partnership in joint development of skin care in general, which is necessary for aesthetics in the future.

◆ euga product features
"Euga method" created by Socié Euglena Co., Ltd. based on three theories

1. pH key control-Open and loosen your skin-
The stratum corneum of the skin has the property of loosening the bonds between cells when the pH becomes alkaline, and tightening when the pH becomes weakly acidic. Focusing on this property, first of all, weak alkaline care (pH key control) loosens the stratum corneum, creating a state where it is easy for the skin to take out what is unnecessary and take in what is needed.

2. E & M (Emollient & Moisture) Theory-Optimal oil balance for moisturizing-
The structure of the skin requires oil to retain water. If you proceed with care that supplements only water, it will be difficult to obtain the original moisturizing effect. euga adopts the E & M (Emollient & Moisture: Moisturizing ability is enhanced by adding oil before water in the stratum corneum) theory. By infiltrating the skin in the order of oil, ceramide, and water, a true moisturizing effect is created, and rich firmness and moisture are restored.

3. Smart delivery system-Deliver useful ingredients where you want them-
Euglena Complex works on the stratum corneum that has been moisturized in a well-balanced manner by "pH key control" and "E & M theory".
Euglena The complex, Euglena useful component to extract the "hydrolysis from Euglena in the center of the extract <Rijuna ™>", 5 one of the useful component ※ the to brighten the skin Euglena company is confined to its own smart capsule developed by birth Did. We use a technology that keeps the capsule shape on the surface of the skin, and when it penetrates into the stratum corneum and reaches a certain alkalinity, the capsule dissolves and the components inside are released.
This pH-responsive capsule delivers the necessary skin conditioning and moisturizing ingredients to the target location.
* [Skin conditioning ingredient] Hydrolyzed Euglena extract <Rejuna ™>, Bifizus bacterium culture lysate, Zinc yeast extract, Himefuuro extract
[Moisturizing ingredient] β-glucan

[Euga product lineup all 9 products]

	euga Point Makeup Remover <Makeup Remover> 117ml 5,000 yen (excluding tax) It is divided into two layers, an upper layer (oil-based) and a lower layer (water-soluble), and works on point makeup. You can cleanse sensitive eyes gently and effectively.
	euga cleansing cream <makeup remover> 175g 8,500 yen (excluding tax) A cleansing cream (containing squalane) that has both good make-up familiarity and skin care effect on the skin. With a nice texture, you can cleanse while massaging the entire face.
	euga Moisture Cleansing Foam <Washing Pigment> Contains hydrolyzed Euglena extract <Rejuna ™> 120g 5,200 yen (excluding tax) A weakly alkaline cleanser loosens the bonds between the keratinocytes, making it easier to produce waste products and adding useful ingredients to the skin. Dense and fine foam removes dirt from the back of pores.
	euga cream rich mask <pack> 60g 8,500 yen (excluding tax) A pack that leads the skin to weak acidity and improves the barrier function. Makes your skin plump and soft.
	euga Moisture Mist <Toner> Euglena Complex 120ml 8,000 yen (excluding tax) A mist-like lotion that quickly moisturizes the skin. By injecting lotion based on E & M theory into the oil between the stratum corneum that has been newly replaced by the previous care, the barrier function is enhanced and a well-balanced moisturizing state is created. As it is a mist type, the scent of natural aromas from essential oils spreads.
	(Left) euga Lift Serum <Essence> Euglena ・ Complex 20% combination 30ml 30,000 yen (excluding tax) Contains the highest concentration of Euglena complex and a rare Swiss apple fruit culture cell extract. For those who are concerned about slack, wrinkles, and nasolabial folds on the face line, this is the highest peak serum in the euga series that restores elasticity and elasticity from the depths of the skin. (Right) euga Smooth Serum <Beauty Essence> Euglena ・ Complex combination 30ml 19,000 yen (excluding tax) This serum is recommended when your skin turns over slowly and you feel rough skin. Since it contains glycolic acid skin conditioning ingredient, which is a softening ingredient, it removes the old stratum corneum and smoothes the texture.
	euga Emori Entry Tucci Cream <Cream> Euglena Complex 10% 45g 23,000 yen (excluding tax) The finest cream that is particular about the feeling of use from the time of use to the finish, such as stretch, glossiness and softness of the finish. While regaining shine from the depths of the stratum corneum, it smoothes the texture and luster of the surface and leads to high-quality skin.
	euga Moisture Rich Cream <Cream> Euglena Complex 45g 17,500 yen (excluding tax) A cream that quickly replenishes the skin with moisturizing ingredients (water-soluble moisturizing ingredients). It has a light texture that is easy to use even for those who are not good at stickiness, and it is also recommended for skin care before makeup in the morning.

[Overview of euga Genesis]
Start date: Wednesday, October 1, 2014
Gold amount: Visitor price 32,400 yen (tax excluded) Member price 27,000 yen (tax excluded)
Location: 62 esthetic salons nationwide
Contents: Omni-directional care that leads to firmness, texture, luster, transparency, and moisturized skin. This is an 85-minute premium facial course that drains lymph around the shoulders from the beginning of the course so that the cosmetic ingredients of "euga" can be distributed. In addition to the above 9 products, we will also add a peat cleansing pack, avocado oil massage, and seaweed pack prepared exclusively for the course, leading to elegant bare skin.

<About Socié World Co., Ltd.>
Business description: Founded in 1960. Operates esthetic salons, shape studios, hair salons, etc. It entered Taiwan in 1987 and currently operates 17 stores. In February 2014, the first Shanghai Socié store was opened in "Shanghai Hisamitsu Department Store". Under the theme of "total beauty of mind and body", we provide heartfelt service for our customers with the highest technology and hospitality.

<About Euglena Co., Ltd.>
Sales: 2,091 million yen (consolidated, FY09 / 13)
Business: In 2005, we succeeded in establishing the world's first outdoor mass culture technology for the Euglena In addition to Euglena we are also conducting research for water purification and biofuel production. Listed on TSE Mothers in December 2012.

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-Contact for inquiries from the press-
Euglena Co., Ltd. Public Relations and IR Division