GENKIプログラム新たな協賛パートナー企業の参加
【2019年5月の活動報告】
By May, we distributed approximately 1.37 million meals (progress rate: 59%) against Euglena cookie distribution target of 2.3 million meals for this term (October 2018-September 2019).
1. Participation of new sponsoring partner companies
Until now, the GENKI program has been attended by Euglena Group Co., Ltd., Euglena Art Co., Ltd., Epora Co., Ltd., Antenna Co., Ltd., and Socié World Co., Ltd. as partner companies. Euglena Co., Ltd. and Euglena Group companies have been sponsoring the program for all products (food, cosmetics, etc.) since April 2019, and a part of the sales purchased is used as sponsorship money. Antenna Co., Ltd. and Socié World Co., Ltd. have contributed a sponsorship of 10 yen per product for the sale of products bearing the program logo. In this way, we have received the support of many partner companies.
From April 2019, Marusan Health Service Co., Ltd. has joined the program as a new partner company. Founded in 1987, the company is located in Arakawa-ku, Tokyo, and plans, manufactures, and sells health foods, natural foods, and additive-free and low-additive foods. Euglena Hybrid Active EX (180 tablets)", which has been on sale since December 2016, was selected as a target product for this program. The company is one of the companies that we have been doing business with since the early days of our founding, and we have newly joined the program at the milestone of the 5th anniversary of the GENKI program. Regarding participation in the program, Mr. Nakamura, director of the Natural Science and Food Research Institute of the company, said, "I heard from President Izumo that he would like to support poor children in Bangladesh from the difficult time when Euglena We hope that our products will be of some help to Bangladeshi children. "
Photo-1: Mr. Asada (far right), Director of Marusan Health Service Co., Ltd., Mr. Nakamura (far left), Director of Natural Science and Food Research Institute, and sales department members
Photo-2: Euglena Hybrid Active EX (180 tablets) of the target product
2. About the new GENKI program introduction video
This month, the latest version of the GENKI program introductory video has been completed. The film was taken with the cooperation of Ekmattra Entrepreneurs Ltd., a video production company in Bangladesh. Ekmattra operates a children's home where children living on the street live together, and has been Euglena cookies to children's homes since the start of the GENKI program. Ekmattra not only operates a home, but also operates a local video production company. We asked Ekmattra to make a video because we are distributing Euglena
This video, which lasts about 5 minutes, begins with the daily life of 9-year-old Laila, who lives in a slum, the nutritional problems in Bangladesh, the reason for the birth of the GENKI program, the thoughts of Izumo, the president of our company, and the Euglena cookie manufacturing site. , Interviews with school teachers, Euglena cookies, and much more. The reason I introduced Laila is to introduce the general life of living in the slums of Dhaka. Laila lives with her father, a rickshaw (three-wheeled bicycle taxi) driver, and her mother, a housekeeper. My sister is married and lives in another place. In the morning, get dressed with your pre-work mom and head to school without breakfast. Many children in the GENKI program cannot have breakfast like Laila for financial reasons. That's why nutritious Euglena cookies are an alternative to breakfast.
A video filled with the essence of the GENKI program is posted on our website (https://www.euglena.jp/genki/). The lively smiles of the children are impressive. Please take a look.
Photo-3: Our president Izumo and Executive Officer Satake visited the Ekmattra Children Home
Photo-4: 9-year-old Laila
Photo-5: Children with lively smiles
Thank you for your continued support.
Euglena Co., Ltd.
Overseas Business Development Department / Bangladesh Office