GENKIプログラム2014年次活動報告 
2014.4-2015.3

October 1, 2013 Euglena Co., Ltd. established the Bangladesh office as the first overseas base. Euglena GENKI program at schools in slums since April 2014 to improve the nutrition of local children. Euglena GENKI Program is Euglena cookies to elementary and junior high school students free of charge. The program's slogan is "Nutrition for Children around the World" and is implemented from Bangladesh.

1.First of all

Euglena GENKI program, Bangladesh's Prime Minister Hasina visited Japan in May 2014, and Japan's Prime Minister Abe also visited Bangladesh in September of the same year for the first time in 14 years. At the time of the visit of the Prime Ministers of both countries, Izumo, the president of the Company, had the opportunity to explain the program. However, since January 2015, the security situation in Bangladesh has deteriorated, and there have been occasional situations in which cookies cannot be delivered sufficiently to children due to problems with the distribution of cookies. In addition, the attendance rate of children has dropped due to the worsening political situation.
In such an environment, in fiscal 2014, we distributed about 500,000 meals to 2,000 children every day. Although the initial goal of 600,000 meals per year was not reached, many children were Euglena cookies to slum children as school lunches, and they agreed with this program. We would like to thank all those involved.

2. What is the Euglena GENKI program?

A child eating deliciously with a smileA child eating deliciously with a smile

Our Euglena Euglena cookies to unfed slam elementary and junior high school children to rejuvenate Bangladeshi malnourished children.
Euglena cookies contain 59 nutrients, including vitamins, amino acids, and paromilan, plus other locally procured vitamins. Euglena cookies daily to elementary schools in the slums near Dhaka, with the goal of encouraging the children. I would like to solve the nutritional problems of children as much as possible by implementing this program.

3. How to implement the Euglena

Euglena GENKI program has been implemented at 11 schools including SUROVI, MSS, EKMATRA, and OBAT Helpers. As shown in the flow shown in Fig. 4, the Euglena headquarters Euglena powder, cookie costs, etc. to the Bangladesh office, and the local office Euglena cookies from the contractor NABISCO and makes cookies locally. The contractor NABISCO will deliver it to the school, or a member of the Bangladesh office will deliver it directly to the school. The Bangladesh office visits each school twice a week for cookie distribution, cookie distribution status check, inventory check, student exchange, and parents' exchange meeting.

Euglena GENKI program system diagram


This program is implemented in slums in Dhaka, and the number of children attending varies greatly. Table 1 shows the distribution destinations and the number of consignments for cookies over the past year. The plan was 600,000 meals, but due to misunderstandings in the prediction of the attendance rate of children and the political situation, only about 500,000 meals could be distributed. We will distribute 100,000 meals of missing sentences in 2015.

1年間で配ったクッキーの数(製造数、配布数)

Number of products manufactured Number of distributions
date Number of boxes Delivery address Number of boxes
1/11/2013 57.00 Bauniahbadh A Block Govt. Primary School 676.00
24/2/2014 50.00 Bauniahbadh D Block SUROVI School 861.00
5/4/2014 293.00 Bauniahbadh E Block Govt. Primary School 985.00
29/04/2014 265.00 Mamunur Rashid Model School, Agargoan 781.00
19/05/2014 267.00 Non Local Junior (NLJ) School, Geneva Camp 1039.00
17/06/2014 206.00 MSS 149.00
5/7/2014 311.00 Ekmatra 70.00
7/8/2014 302.00 Office Usage 37.00
31/8/2014 369.00 Send to the head office 12.00
6/9/2014 49.00 Rohto Co., Ltd. 1.00
20/9/2014 370.00 Official Storage 78.00
25/10/2014 197.00    
1/11/2014 49.00    
13/11/2014 362.00    
30/11/2014 315.00    
1/1/2015 216.00    
29/1/2015 320.00    
23/2/2015 379.00    
19/3/2015 312.00    
total number 4689.00 total number 4689.00


4. Voices from the field due to the implementation of the Euglena

One year has passed since the implementation of this Euglena GENKI program at the end of March 2015. During the year, I visited the school frequently and listened to many voices from the field. Schools that carry out this program regularly hold exchange meetings with local people and parents. This exchange is held at each school, but I was able to hear common stories wherever I went.

○ Hearing content at the exchange meeting

1st point
Euglena GENKI program, many children received 5 to 10 taka pocket money from their parents when they came to school. With this money, the children were buying food that was not very healthy from the shops and candy stores in front of the school. As a result, I was sick and sick, but the children have become healthier since the Euglena It also contributed to reducing the burden on each household.


MSS school landscapeMSS school landscape

2nd point
More and more parents who are attending the exchange meeting have heard that the children's appetite has increased since they ate the Euglena I have also heard from school teachers that the movements of children have become more active.


SUROVI school landscapeSUROVI school landscape

3rd point
According to the school teacher, the children's health condition has improved, their concentration of study has increased, and the attendance rate has increased. At the athletic meet, children have become more active in exercising. By the way, at SUROVI's school, there is a shift in class every morning, noon and evening, and especially the children in the morning often go to school without eating anything, but Euglena cookies are a substitute for breakfast. That is.


  • Geneva Camp SchoolGeneva Camp School
  • SUROVI School-1SUROVI School-1
  • SUROVI School-2SUROVI School-2

5. Effects of the Euglena

Meeting at SUROVI headquartersMeeting at SUROVI headquarters

In the previous section, Euglena GENKI program, but in order to report the results of this program more quantitatively, the growth of children distributing Euglena We have been conducting a health survey. However, it is a big issue to confirm the age of children in the effect measurement.
In Japan, grades are divided according to age, but in Bangladesh, age does not matter, and even in the same grade, the ages differ by 3 or 4 years. The purpose of the survey is to compare with the average results according to the age of the child, but it is difficult to investigate the effect measurement due to the difference in age. As a result, we have decided to change the survey method so far and start a re-survey in March 2015. Nowadays, as a method of age confirmation, we carry out registration documents of government offices, school admission documents, interviews with parents, interviews with teachers, etc., strive to confirm the age accurately, and collect data for appropriate effect measurement. doing.

6. About the project balance:

Euglena GENKI program is made up of donations from everyone who purchases products containing Euglena through the companies that support the program. The balance of payments for the fiscal year ended March 31, 2015 is as follows.

Balance from April 2014 to March 2015 (yen)

【income】 【Spending】
Income from supporting companies 5,913,770 Cookie production price 4,418,343
Euglena Contribution 9,337,224 Project management costs 10,832,651
Total income 15,250,994 Total spending 15,250,994

Project management costs consist of labor costs, office costs, shipping costs, overhead costs, taxes, etc. in Bangladesh.

7. Summary

Euglena GENKI program has made a significant contribution to children in the slums of Dhaka. We would like to thank all the children, families, school teachers and NGOs who participated in the Euglena The Bangladesh office will continue to work with the cooperation of supporting companies and customers to maximize the value of this program. Thank you for your continued support.

Euglena Co., Ltd.
Bangladesh Office Director
Mohammed Akerzaman